Branding, Web Design, UX/UI
Lyvey
October 1, 2023
October 1, 2023
Objective
o develop a comprehensive brand identity for Lyvey, a GLP-1 weight loss clinic, that bridges the gap between clinical expertise and patient empathy. The primary goal was to move away from the cold, sterile aesthetics typical of the medical industry and instead create a visual language that feels welcoming, supportive, and human-centric. The design needed to communicate trust while evoking a sense of lightness and ease for patients embarking on a health journey.
What we've done
Brand Strategy
Visual Identity
Website Design
Designing the Lyvev Light App
Social Media Kit
Creative Process
1. Research: I conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.
2. Sketching: Using the insights from my research, I sketched several logo concepts to explore different design directions.
3. Digital Design: After reviewing the sketches with the client, I created several digital designs using Adobe Illustrator.
4. Refinement: I refined the chosen design based on the client's feedback and made small adjustments to ensure it was the best representation of their brand.
5. Finalization: I delivered the final logo design in various file formats to ensure that it was suitable for both digital and print use.
Results
The new logo accurately represented the brand's values and appealed to their target audience. The business reported increased website traffic and social media engagement, and the logo was featured in several local publications.
Conclusion
Through careful research and a collaborative design process, I was able to create a unique and effective logo design that met the client's objectives and helped them to achieve their business goals.
